Loved working with the Simply Elegant Group on their rebranding and website launch last Spring. I switched them over from a flash based website that was too difficult to change to a responsive site that's easy to update. Ashley, the owner and brains behind the business, just radiates when she talks about her planners and the weddings they've helped create. Go ahead and check out the site yourself: here
I'm a huge believer in having an online presence that can grow as your business needs grow and is easy to maintain. Setting up a website shouldn't give you a headache and is actually a very fun process when you work on Squarespace's platform!
The latest project I've completed was for Jennifer Norman (who has a bunch of amazing things in the works and is teaching a Gift Wrapping class through LabMPLS). Like many entrepreneurs, Jen knew she needed a website but had no idea where to begin. I was able to quickly set her up with a responsive-site that will look great on any device, use her existing images to give her website personality, and link to her social sites.
Style-Architects has a new online home! The team has been working on repositioning our services to focus on Design, Social Management and SEO work for businesses. Our new website now explains our areas of expertise and will soon show all the projects that we've been a part of!
Go check it out: www.Style-Architects.com
You guys! I've been working extra extra hard this past month on projects I could have only dreamed about a year ago. While most of them need to remain secret for now I CAN share this lovely little feature Lab MPLS did on yours truly!
Tasha, from Red Bird Hill Photography, has a unique way of capturing the smallest details about life. And that's exactly what drew me to her. Her images tell beautiful stories of love, loss, happiness and new beginnings.
Early on, we settled on a red cardinal to represent her branding because it reminded Tasha of her Grandma. We went after a few variations of cardinals and font until we landed on the designs below.
Each day seems to go by faster than the last so when I had planned to publish the new branding for Red Bird Hills Photography I was shocked that I had been working on this new brand for almost a year. Below are a few of the options we explored for the main mark. Huge thanks to my gals Amelia Allen for creating a bunch of beautiful watercolor cardinals to work with and Ashley Hohnstein for throwing her branding talent into the mix.
Instagram isn’t a numbers game – it’s a community building game. Whether you have a small business or want to represent your personal brand, there’s far more to it than just posting cool photos.
This class will help you to define your brand, teach you how to make brand-right images, and build a strategy for attracting new followers and maximizing engagement. We will go over the best apps to use, photo-taking tutorials and the various ways to interact on Instagram. Best of all? You will instantly connect with 15 other students and begin to build brand advocates.
Mia and I are diving into her business to give her brand a edgy and bold facelift. There is so much content coming your way soon I can't wait to share. Until then... you'll just have to drool over our mood board!
Every four months I struggle with what's next for my business. What new goals do I want to achieve? How do I want to spend my time? How can I take my services a step further? Usually I pour myself a glass of wine and dive into the same 10 page questionnaire I send to my branding clients.
The one thing that always write down is to focus on TEACHING and SHARING.
Each of my branding clients now get a social strategy. We talk through how their business is unique, how they can attract high quality strangers to become brand advocates, and create a monthly calendar of posts. Unlike other services, I want to empower my clients to handle their own social and see what's working and what doesn't. So far, it has worked ridiculously well.
But what if you already have a brand and are lost in the world of social?
drum roll please.... I've opened up a one-on-one class, for any entrepreneur who wants a kick in the butt lesson about their social media with a heavy emphasis on Instagram.
I'm only teaching a limited number of classes each month so SIGN UP NOW!
(PS - get a limited-time discount with code: iloveinstagram)